No company or prospect is out there searching for people who are “seeking opportunities.” You're wasting valuable space on keywords with no volume. Why It's Bad: First, you're killing your visibility. Writing anything like “Seeking Opportunities,” “Looking For New Opportunities,” or “Currently Unemployed.” LinkedIn gives you 120 characters for your headline, you want to use as much of it as possible to include keywords and sell yourself! When someone searches for and they see 15+ people will the exact same headline, why would they pick you out of the crowd? It does nothing to sell your value or differentiate you from the competition. Why It's Bad: This is the most common type of headline. Only mentioning your current job title and/or company. I'm putting these mistakes at the top of the article so you don't go through all of the exercises below and still have a glaring issue that's going to keep you from seeing the results you want. Avoid These 2 LinkedIn Headline Mistakesīefore we jump into the meat of things, I want to highlight some mistakes that I see a LOT of people making on LinkedIn. But first, I want to talk about some mistakes that many people make with their LinkedIn headline that's costing them opportunities. We're going to talk through strategies, helpful tips, and headline examples for both. If you already have a presence on LinkedIn, (or you're doing a lot of cold outreach) and you're generating consistent profile views, you want to focus on this type of headline. If you're a job seeker and/or a passive user on the platform (meaning you don't do much posting, commenting, etc.), your headline needs to cover both of those bases.
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